MAGNUS interviewed by Corporate Risk and Insurance

May 24th, 2012 by MAGNUS

Ian Pope, director of MAGNUS Investor Relations + Corporate Communication, speaks to Corporate Risk and Insurance TV’s Donna Sawyer about Crisis Communications in the Digital Age.

The current economic environment continues to present companies with a number of challenges, not the least of which is an unforgiving news cycle.

As companies contend with regulatory change, productivity and capital management challenges, and an uncertain political environment, they are also dealing with a media sector that has never been so diverse and fast.  In the event of a crisis situation breaking, it is now more important than ever before for an executive team to be able to react quickly and communicate with key stakeholders, including investors and the media.

One of the most critical aspects of crisis management is preparedness; how prepared and how quickly can an executive team react to a material and reputational issue?

Following his recent work as lead advisor on a number of high-profile crisis and issues, Ian Pope was recently interviewed by Corporate Risk & Insurance TV regarding the impact of social media on crisis communication.  One of the main areas for discussion is speed and how companies need to better prepare in order to communicate effectively when events move very quickly.

To watch this interview on the Corporate Risk & Insurance website, please click here.