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Corporate Finance + Transactions, Investor Relations and Corporate Brand + Reputation
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Mergers & Acquisitions
Strategic communication support for both bidders and targets in friendly mergers and acquisitions, unsolicited acquisition proposals, and tender offers. MAGNUS has expertise not just in the way in which the deal process works but also in the way a transaction is likely to be received by the media and the capital markets.Hide
Initial Public Offerings
MAGNUS has substantial experience providing counsel to clients through the IPO and fund raising process. We have experience working alongside advisers from early in the pre-IPO period to build awareness of the offer, and develop the communication strategy, messaging and materials. Post-listing we provide ongoing investor relations and media programs to support liquidity, share price and market perceptions.Hide
Equity/Debt Raisings
MAGNUS provides communication strategies and tactics to carefully position ASX-listed companies and the key drivers behind equity and debt raisings. The successful articulation of a clear and compelling credit investment case to bondholders, credit analysts, ratings agencies and specialist debt media helps clients to increase market understanding and support, often resulting in improved access to capital and a lower cost of funding.Hide
Corporate Restructures
Restructures require a thoughtful and comprehensive approach to communication. Distressed companies need the support of their key stakeholders for their plans to reorganize and rebuild, particularly as these plans will usually require some sacrifice. MAGNUS supports clients through this process and works with them to manage the often competing interests of their employees, customers, suppliers, investors, creditors, political and regulatory bodies, and the media.Hide
Trade Sales & Divestments
MAGNUS develops and executes communication campaigns to ensure the true strategic and/or financial value of a trade sale or divestment is fully understood and appreciated by the client’s key stakeholders, including employees, customers, industry observers, analysts and investors.Hide
Investor Relations Strategy
Investor and sell-side analyst communication in its widest sense underpins much of the communication advice we provide to our clients. MAGNUS has experience in the development and delivery of comprehensive investor relations plans, aligned with the strategic objectives of the client, including all statutory and financial calendar events. A thorough and thoughtful IR plan can be measured against a series of metrics.Hide
Shareholder & Analyst Communication
Clients leverage the relationships and experience of MAGNUS to develop and deliver dedicated campaigns to communicate key messages to support a significant milestone or activity to the market.Hide
Investor Perception Audits
Investor audits, perception studies and benchmarking are often the mainstays of our investor relations programs. MAGNUS undertakes these among buy and sell-side groups, and uses the data to develop or refine the client’s approach to communicating with the market.Hide
Roadshows & Corporate Events
MAGNUS has extensive experience in the management of Annual General and Extraordinary General Meetings, and other corporate events. Services include the drafting of announcements, development of presentation materials, speech-writing and pre-event training.Hide
Financial Results
During the busy period of half and full-year financial results, MAGNUS provides clients with the full spectrum of communication support services. These include the drafting of announcements and presentation materials, and the critical strategic counsel to manage key messages and the inevitable issues, with institutional and retail shareholders, analysts, financial media and sector commentators.Hide
Corporate Brand Profiling
Creative communication campaigns and thoughtful message development play a critical role in the positioning and ongoing success of corporate brands. MAGNUS draws on its experience to develop and deliver comprehensive marketing-communication strategies to achieve a specific outcome for its clients, including increased profile and brand recognition, and core product/service awareness.Hide
Issues Management
In the changing global business environment, companies are confronted with difficult communication issues. Whether dealing with increased scrutiny from regulators, hostile or complex litigation, or facing the need to rebuild a damaged or misaligned reputation, effective communication plays a critical role in protecting corporate value and defending a company's license to pursue its business objectives.Hide
Crisis Communication & Preparedness
The total impact of a crisis on a company’s corporate reputation is usually the inverse of its level of preparedness. MAGNUS is experienced in working with companies to identify potential risks and developing protocols and procedures to manage and minimise the impact on the business. In the event of a crisis, MAGNUS provides an experienced, discrete and reliable pair of hands at a vulnerable time.Hide
Media & Message Training
Managing an interview with the media effectively, whether in a hostile or an agreeable environment, requires tailored training, addressing realistic issues and subjects specific to your business. MAGNUS has coached more than 100 business executives on the intricacies of delivering a strong media performance and ‘kicking through’ compelling key messages.Hide
